Marketing To Patients and Their Families
Part of consistent communications with patients and families involves notifying them of targeted, available services. Yet given the huge variations in patient stay and family involvement, and the general lack of centralized marketing-usable data on patients, this is often impossible.
Connect2health creates a two-way information flow between your hospital's marketing office and patients. Once patients and their families connect to your hospital through Connect2health, and when your staff consolidates their communications to patients and families, you begin to generate a wealth of useable marketing information and have direct paths to communicate your brand and extended services to them.
Usable Patient Marketing Information
Patients enroll in your branded Connect2health environment, and invite their families to connect as well. With their profiles and treatment information in one place, and with staff communications being logged as well, you have the necessary information to determine what their impressions of your facilities are, what their unmet needs may be, and to which other patients they are communicating. From this base of knowledge you can either individualize marketing communications to specific patients, or broadcast to patients with similar needs.
Patient Events and Forums
Your branded Connect2health service provides patients with online forums and messaging systems so they can communicate with family and other patients in a secure and controlled environment. This includes not only open forums, but also patient blogs, journals and wall postings. These tools help patients discuss their ailments with others, compare their treatments, and keep their families informed of their progress. They also help your marketing team to discover unmet needs and proactively offer services.
Part of patient care is making sure they know about and can participate in patient-focused events. Connect2health enables this with an event management system where your marketing team schedules and promotes events for patients, families and communities. These can be patient-specific events, family and support group education, or community-wide meetings. By centralizing the patient information experience in Connect2health, your job of making patients aware of events and other services is greatly simplified.
Patient Marketing Systems
Marketing to patients begins with understanding patients. Connect2health's Patient Analysis Reporting system automates targeting communications to your patients by condition, diagnosis, age, duration of care and other criteria with which to select patients and family members for continued promotional outreach.
Connect2health provides messaging and surveying services to create and maintain interaction with patients throughout their lives. Online polls and surveys help you to improve the quality of your hospital's services. This direct patient feedback can catch shortfalls in your care before they become endemic, or can generate great ideas directly from the people who know best what their needs are. This unique aspect of Connect2health — allowing hospital marking to reach out directly and in real time to patients — helps you deliver more and better services faster than other facilities.
Connect2health also includes a banner advertising system, which can be used either to promote your services in eye-catching ways, or to monetize your online patient community.
